Episode 2

Published on:

26th Oct 2020

Generational Wealth Isn't Just About the Money - Brian C. Adams

Brian C. Adams is the Principal and Founder of Excelsior GP. Originally from New York, Brian now lives in Nashville with his family. In today’s episode, Brian walks us through what it takes to grow generational wealth.

[00:0107:04] Why Real Estate

  • I introduce and welcome the guest, Brian C. Adams
  • Brian shares how they are dealing with amidst this COVID situation
  • Brian talks about his background and how his journey to real estate began
  • The 3 Basic Buckets of Wealthy Individuals
  • People who climbed up the corporate ladder
  • Business owners and entrepreneurs
  • Real estate investors

[07:0411:57] Focusing on Multi-Tenant Office Buildings

  • Brian talks about the process of shifting his focus into the office asset class

[11:5821:42] Everybody Wants to be Wealthy

  • Brian shares what it’s like from his point of view, marrying into an affluent family
  • Responsibilities and risk factors in maintaining wealth
  • It’s not just about the money. It’s also about culture.

[21:4329:21] Work-Life Balance

  • Growing the business while maintaining a good family relationship
  • Living in the COVID era
  • Brian’s advice on growing generational wealth

[29:2236:19] The Contrarian 3-Pack

  • What would you say is the most contrarian investment within your portfolio?
  • “Suburban office is probably my contrarian player right now.”
  • What’s your favorite activity to do with your friends and family outside of work?
  • “I’ve started being more intentional about making the weekends, weekends.”
  • What actions, whether within work or family, offer you the most fulfillment in life?
  • My wife and I decided to support the school our children are attending.
  • Final thoughts
  • Connect with Brian online! See the links below.


Tweetable Quotes:

“When you ask people to tell you about themselves, they’re going to talk. I mean people like to talk about themselves, it’s a natural thing. And so, you start seeing themes across these multiple conversations.” – Brian C. Adams

“[Rich people] are just like your family. They are crazy. They have personalities. They have problems. They have strengths and weaknesses. They just have more zeroes behind their number, but it doesn’t mean that they are not real people who have real problems.” – Brian C. Adams

“If it’s just about the money and if it’s just about the returns, I think it’s very difficult to be successful for more than two generations in a family. I think it has to be more about the culture and your identity and the story and being a good steward for multiple generations of families for a higher purpose.” – Brian C. Adams


You can connect with Brian on LinkedIn. Visit the Excelsior Capital website to know more.

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Think Different. Earn Different. Live Fulfilled.

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About the Podcast

Contrarian Cashflow
Think Different. Earn Different. Live Fulfilled.
Have you ever thought there has to be more to offer from life?

I went to college....because they said that is what you do

I got a well paying job...because that is what they said to do

I reached Income and Net Worth goals....because that is what they said to do

As I attained each of those goals I didn't feel the change in myself I had expected. My life wasn't any different and it kept me wanting for more...

Who is they and why did I feel so compelled to listen??

After much introspection I have found relationships and fulfillment will lead to the most impactful life.

This podcast is about that journey, interviewing some of the most successful within investing and entrepreneurship. How we seek fulfillment in life and maintain motivation through life's ups and downs.

Please join us as we delve into becoming who you are meant to be.

About your host

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John Blanton

John is an experienced sales professional and investor driven to help others surpass their goals and find fulfillment in life. He has a passion for gaining financial independence and helping others get there through investment cashflow. He is fortunate to be supported by his loving wife and two daughters. Favorite activities include spending time being active outdoors with his family.